Wednesday, 27 October 2010

BBC Sports Personality of the Year

Despite the conjecture of whether the Sports Personality Award merits existence let alone inclusion of the word "personality", it's always an interesting market to follow as contenders emerge and disappear over the course of the calendar year.

This year's award is particularly interesting for the fact that there appears to be no obvious English candidate to win, and that the winner is likely to represent a sport outside of athletics, F1, football, boxing or cricket which have historically provided the majority of winners.

The bookies would have us believe that the 2010 award will be a straight Tony McCoy vs. Graeme McDowell battle. It's hard to see anyone else coming to the fore before the 10 nominees are finalised in a month's time, and the media certainly seem to be throwing their weight behind AP judging by recent features in The Telegraph and The Guardian.

Whilst I'm not convinced McCoy will ultimately carry off the crown, the momentum is certainly with him and I believe he'll be odds on come December, so take anything available better than evens on the exchanges with a view to hedging this out at a later date. 


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